Creative Money with Ayana Mack

CAA is hosting a workshop series for creatives on networking, marketing plus much more. Each workshop will include strategies to monetize creative talent and service. Ayana Mack will share critical tips, resources and her unique expertise for artists and creatives looking to enhance and build their creative business. Ayana will also focus on utilizing free resources as a strategy for reducing overhead costs. The series is $160 for CAA Members and $180 general admission. The class will meet for four consecutive Wednesdays via Zoom, beginning March 9:

Session 1: Laying the Foundation, March 9

• The value of grants, resources, business courses plus free opportunities available to help with starting or growing a business.

Session 2: Intentional Networking and Relationship Building, March 16

• What networking is like in COVID times, how things have shifted and what to do now to successfully build a network virtually and in-person.

• Sharing tips on generating new leads and developing genuine connections with people.

Session 3: Testing the Market, March 23

• Analyzing competitors and understanding how to test a product or service with an audience.

• Risk taking for artists/creatives.

Session 4: Marketing and Social Media, March 30

• Sharing resources, with a focus on diving into strategy (tips from Ayana's role as a social media strategist and manager).

• Final discussion on platforms, risk taking and analytics.